12 months of social distancing, a year of distant social.
Generation iPhone, Millennials, Gen Z, Covid-cohort – all names synonymous with the ‘younger’ generation who are intrinsically embedded in the culture of social media.
When Apple released their first iPhone in 2007, it was a true revolution in every sense of the word. It changed the way that society consumed information, but even in its innovation none of us envisioned how powerful the smartphone would become, and chances are we are still in the infancy of this technology.
With all of this connectivity comes myriad opportunities to digitally connect with others, and many of us can raise a guilty hand and admit we do this too...