Use your passion for media to forge a creative career with new and developing technologies.
Studying these subjects will give you the broad skills and understanding of how to create, develop, and distribute digital content across a range of platforms and formats. You’ll learn the necessary creative and technical skills – and can choose to specialise in one of these – that will take you into roles such as mobile applications, social media, content writing, gaming, videography, animation, and virtual or augmented reality.
There are careers for digital media, production, and technology graduates across most businesses, charities, government departments, media companies, arts organisations, and others. According to government research, roles requiring digital skills pay 29% over roles that do not, meaning employers will be keen to reward you for your skills.
The impact you could make
- Work with a team of producers and creatives to design a digital marketing campaign for a brand you love.
- Storyboard an idea, film it on set, and edit it for use on digital media.
- Manage the email list and social accounts for a charity or cause you’re passionate about.
What you could study
- Creating digital content
- Fundamentals of digital media
- Digital storytelling
- Writing for media production
- Interactive design
- Graphics in motion
- Visual effects
- Sound production
- Computer-generated imagery
- Digital post-production
- Managing creative productions
Example module
"Video production, Foley/sound design and writing for media, studio work."
Second year music and sound production student, BIMM
Example assignment
"I did the publicity for a short film we made, I also created online content to promote a website, helped film and produce a short film."
Second year media and cultural studies student, Lancaster University
Art
Design technology
Computing
Engineering
Graphic design
Photography
Hard skills you'll develop
- Script and content writing
- Filming and editing
- Project management software
- Animations
- Audio and visual production
Soft skills you'll develop
- Communication and teamwork
- Project management
- Creative design
- Research
- Analytical skills
Available jobs
76,082 vacancies in the past year
4.67% growth over next 8 years
Average salary
£26,680
Up to £43,866
What is a… digital community manager?
You may never have heard of a digital community manager, but they’re the person who communicates with customers online, on behalf of a business that’s supplying products or services. They also sometimes facilitate online communication between peers, for example in the gaming industry. You might be based with the communications or marketing team within a company, and you’ll be responsible for maintaining good customer relations and the company’s reputation, as well as potentially boosting sales.
Getting in: Entry requirements
Find out more about what you'll need to study digital media, production and technology at university or as an apprenticeship.
Average requirements for undergraduate degrees
Entry requirements differ between university and course, but this should give you a guide to what is usually expected from digital media, production and technology applicants.
A levels
BBB
Scottish Highers
ABBBB
Vocational
BTEC DDM
Other Level 3/Level 6 qualifications (e.g.Pearson BTEC Level 3 National Extended Diploma or SQCF Level 6) may be accepted as an alternative
Other subjects you may be interested in
- Computer games and animation
- Events management
- Graphic design
- Journalism
- Marketing
- Media studies
- PR and communications
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Digitpro Magazine
Dip into some of the articles in this magazine to understand the digital media industry better, and get tips on everything from how digital production is used to taking the best photos. -
Digital Day resources
To find out more about careers in digital, but also about specific applications, scroll through the British Interactive Media Association’s Digital Day resources for schools. -
Digital Marketing 101
If you want to understand more about digital marketing, try these videos from YouTuber Adam Erhart, starting with a beginner’s guide. -
The media production & technology show
If you want to take things a step further, you could visit the annual media production and technology show – a chance to find out more about the industry and speak to the people and companies working in it.
Skills, experiences, and interests to mention
- Say what has attracted you to these subjects. Give examples or critique content you like. If you know, add where you see yourself going in your career, or why you believe roles in these subjects are important.
- Show your passion for the subject through mentioning how you’ve used technology creatively, videos you’ve edited, or how you’ve engaged with some of the technical or written skills you’ll need. Maybe you’ve written a script for a school play, or done the digital marketing for it?
- Try and get some work experience too. You could offer to write social media posts for a local business, charity or public venue, or shadow at a local radio or TV station or marketing firm for the day.
- Write about when you’ve planned a project as a group, whether in school or an outside group, and the team working and other skills you acquired.
- Talk about your other interpersonal skills, like being creative, motivated, analytical, and able to undertake research. This is your chance to shine!
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FeaturedUniversity of GlasgowGlasgow
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FeaturedUniversity of LeicesterLeicester
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FeaturedLIBFCity of London
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FeaturedUniversity for the Creative ArtsFarnham
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FeaturedBrunel University LondonUxbridge
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FeaturedThe University of LawLondon
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FeaturedCoventry UniversityCoventry
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FeaturedACM (The Academy of Contemporary Music)Guildford
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FeaturedUniversity of BradfordBradford
